FOR SMALL BUSINESS OWNERS seeking direction, NOT just MORE "TACTICS".

Kickstart the Next Quarter with a Tailored, Numbers-Driven Profit PLAN for your Business

No Need for Expensive Consultants or Fractional Executives

Join our 90-day, expert-led Profit Lab Advisory

Watch the Overview

5-Minute Overview · No Hype · Clear Next Steps

Designed for established business owners, Profit Lab helps you make better decisions, prioritize what matters now, and move forward with confidence — without the cost or commitment of traditional consulting.

This 90-day sprint exists to help you decide what actually matters before another quarter slips by.

AND… you’re not relying on one perspective or one playbook.

Profit Lab is facilitated by a small group of experienced business advisors, bringing real-world operating experience across multiple disciplines into every weekly session.

“I Finally Stopped Guessing and Started Executing”

I came in overwhelmed and honestly a little embarrassed, because my business looked successful from the outside, but the profit didn’t match the grind. I had a list of “things to fix” a mile long, and I kept bouncing between pricing, marketing, hiring, and operations without finishing anything.

What surprised me about Profit Lab was how live and specific it is. You’re not watching videos and hoping you do it later. You’re in a room with other business owners, guided by experienced advisors, and you get real-time feedback on what to do next and what to ignore.

By week two, I had already made changes I’d been procrastinating for months because I finally had the accountability and the confidence. The best part was realizing I didn’t need more tactics, I needed the right sequence.

— Jamie, Small Business Owner

This is for you if:

You’re already running a real business, not an idea

Revenue exists, but margins feel tighter than they should

YOU KNOW THERE’S PROFIT BEING LEFT ON THE TABLE, BUT YOU CAN’T SEE WHICH LEVERS MATTER MOST

YOU WANT DIRECTION AND EXECUTION, NOT ANOTHER COURSE COLLECTING DUST.

You’re doing at least six figures in revenue and know this business is capable of more

You’re ready to focus on the right moves, not all the moves

This is not for:

Brand new startups

Owners looking for done-for-you services

People unwilling to implement

That focus is intentional.

Execution-driven rooms only work when everyone shows up ready.

FINALLY A SYSTEM THAT DELIVERS

Most business owners don’t have a motivation problem.

They have a decision problem.

You’re working hard.
The business stays busy.
But the profit doesn’t reflect the effort.

And the most frustrating part?

You don’t actually know what to fix first.

Right now, you don’t know whether:

Your pricing is the real issue
Your offer needs to be restructured
Your client mix is quietly killing margin

Your services are built the wrong way
Or a handful of small decisions are compounding against you every month

And because you’re making these decisions alone, every choice feels heavier than it should.

So you stay busy.
You react instead of plan.
You tell yourself next quarter will feel better than the last.

It rarely does.

Hope is not a strategy.

And guessing is expensive.

That’s exactly why Profit Lab exists.

HERE’S HOW PROFIT LAB ACTUALLY WORKS

This isn’t theory. It’s guided execution around your real business.

Step One:

IDENTIFY WHAT ACTUALLY MATTERS

Before you change anything, we remove the noise.

You’ll complete the Profit X-Ray, a focused diagnostic that looks at the highest-impact areas of your business, not everything at once.

You’ll walk away knowing:

Where profit is leaking right now

Which 2–3 areas will move the needle fastest

What to ignore for now

No guessing. No opinions.

Just direction.

Step Two:

BUILD A 90-DAY PROFIT PLAN

Once the noise is gone, we build the plan.

Inside Profit Lab, you’ll translate your Profit X-Ray into a prioritized 90-day roadmap based on the same 12 profit levers used by billion-dollar companies, adapted for real small businesses.

You’ll know:

- What to work on first

- Why it matters

- How each decision connects to margin, revenue, and cash flow

This becomes your operating plan for the next 90 days.

Step Three:

IMPLEMENT WITH LIVE EXPERT SUPPORT

Expert-Led Advisory Facilitation:
Weekly sessions are led by a rotating team of seasoned business advisors, so decisions are pressure-tested through multiple lenses, not guesswork or theory.

This is where Profit Lab separates itself.

Each week, you’re in a live, expert-led group session with other serious business owners.

You’ll get:

- Real-time guidance on decisions you’re making now

- Feedback on what to adjust and what to leave alone

- Accountability to actually follow through

You’re not watching videos.
You’re executing with support.

RESULT: CONFIDENCE, MOMENTUM, AND MEASURABLE PROGRESS

By the end of 90 days, you’re no longer guessing.

You Have:

Clear visibility into what’s driving profit and what’s holding it back

Changes already implemented inside your business, not sitting in a notebook

A repeatable decision framework you’ll use every quarter, not just once

This is how profit starts compounding.

WHY WE’RE DIFFERENT

Stop Guessing What to Fix and Start Executing the Moves That Actually Drive Profit.

Before / The Old Way

Guessing which part of the business is actually holding profit back
Jumping between pricing, marketing, hiring, and operations without finishing anything
Trying to fix everything at once and burning out
Making important decisions alone with no outside perspective
Staying busy while margins quietly tighten

After / The New Way

Clear visibility into where profit is leaking and why
A focused 90-day plan that shows what to work on now
Live guidance so decisions are pressure-tested before you execute
Built-in accountability that keeps you moving week to week, not spinning
Confidence that you’re working on the right moves, in the right order

WHAT OUR CLIENTS ARE SAYING

These results come from weekly implementation sessions where your decisions are guided and pressure-tested by a collective of experienced business coaches and advisors, not a single perspective or playbook.

“I finally understood why the money never seemed to stick.”

I’ve been running my business a long time and always felt like I was doing a lot right, but the profit never seemed to reflect the effort. What this showed me wasn’t some big dramatic overhaul. It was two small things I hadn’t been seeing at all. Once I saw them, it was obvious why things felt tight. I’m not claiming everything’s magically fixed yet, but for the first time, I actually understand what to focus on and what to stop wasting energy on. And the community support and expertise is phenomenal! That alone was worth it.

— Jamie, Activity Tour Company owner

INTRODUCING THE NEXT LEVEL OF PROFIT CLARITY

Profit Lab: A Live, Expert-Led 90-Day Profit Execution Sprint for Small Business Owners

Profit Lab is where busy owners stop guessing, stop spinning, and start making the right profit moves, in the right order, with real-time support and accountability.

Profit Lab

Profit Lab is a live, expert-led 90-day execution sprint for small business owners who already have revenue, but know profit isn’t showing up the way it should.

This is not a course. And it's NOT passive.

Inside Profit Lab, you work through real decisions, with your real numbers, in real time, alongside other serious business owners and experienced profit advisors.

Over 90 days, the focus is simple: stop guessing, get visibility, and execute the highest-impact profit moves first, with live support.

“Honestly, this was way more helpful than I expected.”

I knew my margins weren’t great, but I couldn’t tell you why.

Seeing everything laid out made the issues obvious, and fixing them didn’t feel overwhelming.

I’ve already freed up cash and I’m a lot less stressed about the business day to day.

PROFIT LAB – 90-DAY PROFIT EXECUTION SPRINT

What’s Included:

Profit X-Ray Assessment + 90-Day Roadmap

A focused Profit X-Ray that isolates the 2–3 decisions that will move profit fastest
A clear, customized 90-day execution roadmap showing what to work on first and why
No fluff. No generic advice. Only decisions tied to revenue, margin, and cash flow.
Weekly Live Group Coaching (12 Sessions)
Live, execution-focused working sessions led by experienced profit advisors
Real-time decision support as you implement
Pressure-test decisions using your business, not hypotheticals
Built for busy owners, not endless homework or busywork
Full Access to the Business Academy
Tools and templates designed to remove friction and speed up execution
Sales, pricing, positioning, and margin improvement assets
Designed to speed up execution, not overwhelm you with content
Private Profit Lab Community
Ongoing access to Michael and other owners actively executing inside the sprint
Get feedback, clarity, and input between sessions
Learn from real decisions other owners are implementing right now
To make sure you don’t waste time spinning or second-guessing in your first few weeks, every Profit Lab member also receives the following foundational tools.

Bonus #1: The Profit Extraction System
Clarity before execution, so you don’t waste effort
- A fast, practical system to see where profit is hiding in your business right now
- Identify which decisions actually matter first, and which ones can wait
- Use your real numbers, not hypotheticals
- Designed to replace guesswork with visibility before you implement inside Profit Lab
Why this matters:
Most owners don’t fail from lack of effort. They fail from working on the wrong things.
The Profit Extraction System ensures your time in Profit Lab is focused where it counts.
Bonus #2: The Billion-Dollar Dozen™ Sprint to Profits
Guided implementation so momentum doesn’t stall
- A 12-day, action-focused sprint based on the same strategies used by billion-dollar companies
- One focused move at a time, in plain language
- Audio-first, podcast-style delivery built for owners who barely have time to breathe, with optional videos and worksheets for clarity when you want to go deeper.
- Helps you move faster once the opportunity is clear
Why this matters:
Clarity is powerful, but only if it turns into action.
The Billion-Dollar Dozen Sprint keeps decisions simple and momentum high as you execute inside the Lab.

Limited to 15 businesses

What Happens After the 90 Days

Most owners choose to continue once they’ve seen how much clearer and lighter decision-making becomes.

If you decide to continue (prior to your end date):

You’re grandfathered into preferred ongoing pricing (60% off regular quarterly fee, less if you opt for annual)
There’s no long-term lock-in
You continue receiving weekly live execution support

We’ll revisit this together near the end of your sprint, once you’ve seen the clarity and progress firsthand.

Want More Personalized Support?

For owners who want deeper, more hands-on support, there is an optional next level called the Profit Lab Accelerator.

The Accelerator combines:

Everything inside Profit Lab
Plus focused one-on-one coaching sessions for priority decisions
And a full Profit MRI across all 12 core profit drivers with a 12-month execution roadmap

While Profit Lab gives you structured guidance and access inside the private group, the Accelerator adds a comprehensive assessment on ALL 12 Profit Drivers in YOUR Business, as well as a 12 MONTH Execution Roadmap AND limited, direct one-on-one access to me for deeper focus, faster decisions, and tighter execution tailored to your specific needs in the moment.

This option is available separately and discussed on the next page.

This is where the guessing stops — and focused execution begins.

TRY IT RISK FREE

A Clear, Good-Faith Guarantee

Profit Lab begins with a Profit X-Ray, so this is not a speculative exercise.

It’s a focused diagnostic designed to surface real, actionable profit opportunities, followed by a clear 90-day execution roadmap.

Here’s our commitment:

If, during your Profit X-Ray and roadmap, we cannot clearly identify a path to at least 2× the fee you paid for Profit Lab in additional revenue or profit opportunity, we’ll stop there and refund your purchase.

No pressure to continue.

No obligation to “make it work.”

If that level of upside isn’t visible, it doesn’t make sense to move forward or ask for more of your time.

Important note: This guarantee applies to the Profit X-Ray and roadmap phase, where clarity and leverage should be unmistakable.

Looking ahead:

Most members choose to continue beyond the initial 90 days once they see the leverage in their numbers.

If you do, you’ll have the option to continue at preferred member pricing, with both quarterly and discounted annual options available — giving you flexibility, or the ability to lock in the lowest rate by committing annually.

Built from Real Experience, for Owners Doing the Real Work

Why I Built This for Owners Like You:

Most small business owners work harder than anyone realizes. I know that because I’ve lived it.

My background spans years in executive-level strategy, operations, and growth, shaped by world-class standards from my time with The Ritz-Carlton. That experience taught me how disciplined systems, clear priorities, and small strategic decisions create stability, even in complex environments.

But the real education didn’t come from a boardroom.

After the Lahaina fire, like many here on Maui, my consulting work and income disappeared overnight. What remained was a hard truth I couldn’t ignore: hustle doesn’t protect you. Systems do. Visibility does. Profit clarity does.

As I rebuilt, I kept coming back to the same realization I now see with clients every week. Most businesses don’t need reinvention. They need a clearer lens. When owners can finally see where profit is leaking, where effort isn’t paying off, and where simple adjustments can create relief, something changes. Shoulders drop. Breathing slows. Decision-making gets easier.

That’s why this exists.

The Profit Extraction System was built to give owners that perspective without adding more noise, more theory, or more overwhelm. It breaks proven strategy into practical steps for people with full plates, not full teams. You don’t need a strategist on payroll. You need the right perspective and the right moves, in the right order.

This is the work I’m rebuilding my business around now, because I’ve seen what happens when owners regain control. Not just of their numbers, but of their confidence and direction.

If this gives you a clearer path forward, then it’s done its job.

Michael Hanle

This is why the first step is simple, practical, and low risk.

If it earns your trust, there’s a clear path forward. If not, you still walk away smarter.

STILL ON THE FENCE ABOUT THIS?

Your Questions Answered!

Is Profit Lab right for my type of business?

Profit Lab is designed for established, owner-led businesses with revenue coming in, but limited clarity on where profit is leaking or which moves will matter most. If you’re past the startup phase and want focused, practical guidance, this is a strong fit.

How is this different from other group coaching programs?

Most group programs teach concepts. Profit Lab works on your actual business. Every session is anchored in real numbers, real decisions, and real implementation. You’re not just learning what to do, you’re deciding what to do next and why.

What exactly happens during the Profit X-Ray?

The Profit X-Ray is a structured diagnostic where we analyze your business across the highest-impact profit drivers. You’ll leave with clear visibility into where profit is being lost, where it can be gained fastest, and a focused 90-day roadmap built around those priorities.

What if the Profit X-Ray doesn’t uncover meaningful opportunities?

If your Profit X-Ray and roadmap don’t clearly identify a realistic path to at least 2× the fee you paid for this sprint in potential additional revenue, we stop there and your investment is refunded. If the numbers don’t justify moving forward, there’s no reason to continue.

How much time does this realistically take each week?

Profit Lab is designed for busy owners. It depends on how fast you want results.

Most owners see meaningful progress with 2–4 focused hours per week, including the live session and one or two deliberate actions. Some do less. Some choose to lean in more early to accelerate momentum.

Here’s the key thing to understand:

The more intentional time you invest during the sprint, the faster clarity turns into results — and the more time you usually get back as better decisions reduce rework, firefighting, and wasted effort.

This isn’t about staying busy. It’s about buying back mental space and time by fixing the right things first.

I’m not a numbers person. Will this be over my head?

No. The goal isn’t to turn you into an accountant. The numbers are used to create clarity and confidence in decision-making. Everything is explained in plain language and tied directly to action.

What happens after the initial 90 days?

Most members choose to continue because the clarity compounds over time. After the initial 90 days, you decide whether ongoing support makes sense for your business. If you choose to continue (prior to the initial end date), you’ll have options for quarterly or annual pricing, with the annual option offering the greatest long-term value.

Is this a long-term commitment?

No. You’re committing to clarity and results, not an open-ended program. The first 90 days stand on their own, and from there you decide what level of ongoing support makes sense.

Who actually leads the weekly group sessions?

Profit Lab sessions are facilitated by a dedicated team operating under my direction and frameworks. I stay closely connected through our private group, monitoring progress, identifying patterns, and providing guidance as needed. This ensures decisions are pressure-tested, practical, and grounded in real business conditions.